Direct mailing Statistics - Why businesses should use direct mailing

29 March 2016
Comments: 0
29 March 2016, Comments: 0

Direct mailing – How do I get the most out of direct mailing campaigns?

Whilst spending on digital marketing is increasing fast, we believe that the old favourite, direct mail, is an important channel in the marketers’ toolkit. The Direct Marketing Association found that post is twice as more likely to engender trust than email, as well as being more memorable and authoritative.
With traditional offline marketing methods like direct mail, recipients are more likely to physically pick up information, making it far more memorable. 34% of marketers are looking at investing in direct mail marketing in 2015, according to ALF’s Marketing Spend Report.  
See below for our top 5 reasons on why you should be using direct mailing as part of your marketing strategy.

Direct Mailing Statistics

                                                 Click to enlarge

                   You can download the full infographic in PDF format HERE.


More Information:

CMO Council – Direct Marketing

5 Reasons why direct mail is not dead: the statistics – Asendia

6 Significant statistics on the current state of direct mail – Eleventy Marketing

Direct Mail Statitics – Data Broker

The Outlook for UK mailing volumes to 2023 – Royal Mail


 If you’re considering using our bespoke envelopes for your campaign, please contact our sales team by calling 01942 722572 or emailing sales@pillarboxenvelopes.com.

Comments are closed.